Jagran New Media, the digital arm of Jagran Prakashan, has launched jagranreviews.com, a standalone platform aimed at strengthening its affiliate marketing business through content-led commerce.
Positioned as an editorial-first destination, the platform focuses on in-depth product reviews, comparisons and shopping guides across electronics, appliances, fashion, beauty, home and lifestyle. Coverage spans categories such as smart TVs, laptops, headphones, washing machines and air conditioners.
Unlike automated listing sites, jagranreviews.com emphasises expert-driven recommendations developed in-house. The company says rankings and reviews are created by editorial teams with domain expertise, focusing on usability, value and real-world relevance rather than just technical specifications.
The website features side-by-side comparison tools, dedicated product pages linked to e-commerce partners and a deals section highlighting ongoing offers. Notably, the platform operates without display advertising, prioritising a clutter-free reading experience.
Gaurav Arora, chief operating officer, Jagran New Media, said the launch aligns with the company’s user-first philosophy. He noted that as commerce becomes increasingly influenced by content, the demand for credible and research-backed recommendations continues to grow.
The launch adds to Jagran New Media’s expanding digital portfolio and signals a sharper focus on affiliate-driven revenue streams built around trust-led product discovery.
