Jajabor Brand Consultancy (JBC), the PR, public affairs and brand consultancy firm, has been appointed to handle the PR mandate for FlixBus India, the Indian arm of Europe-based intercity mobility platform Flix.
Under the mandate, JBC will lead FlixBus India’s public relations, media strategy, reputation management, executive visibility and brand narrative, supporting the company’s next phase of growth in the country. The partnership arrives at a key moment as FlixBus India expands its operational footprint and works to establish itself as a leading player in India’s intercity mobility space.
Surya Khurana, managing director, FlixBus India, said India’s intercity travel sector is undergoing significant change, yet awareness around safe, technology-enabled and sustainable mobility solutions remains limited. He added that as the company expands its network across India, building stronger conversations around modern intercity travel is a priority, and that Jajabor’s understanding of the Indian market and strength in reputation building and strategic storytelling made it the right communications partner for this growth journey.
Upasna Dash, founder and CEO, Jajabor Brand Consultancy, said the agency is excited to help build awareness, trust and preference for a brand reshaping intercity travel in India. She noted that as the mobility sector evolves, there is a real opportunity to shape narratives around safer and more sustainable travel, adding that Jajabor’s approach to communications is centred on driving tangible business outcomes, from market adoption to stakeholder trust and perception buildin
