Tata Play Binge has onboarded Telugu streaming platform ETV Win to its content portfolio, giving subscribers access to its catalogue of Telugu movies, originals, television shows and live channels through a single subscription. The addition takes Tata Play Binge’s OTT portfolio to more than 30 national, international and regional streaming services.
ETV Win brings a library of over 499 Telugu films, 130 original films from WIN Originals and Ushakiron Films, television serials, web series, children’s programming and special events, along with seven live channels including ETV Telugu, ETV Plus, ETV Cinema, ETV Abhiruchi, ETV LIFE Spiritual, ETV Andhra Pradesh and ETV Telangana. The platform’s offerings include titles such as Constable Kanakam 2, Dhee, 90’s, AIR, Anaganaga, KA, Little Hearts, Papam Pratham, Raju Weds Rambai and Sri Chidambaram.
Pallavi Puri, chief commercial and content officer, Tata Play, said Telugu content remains one of the strongest drivers of audience engagement as regional storytelling reshapes India’s entertainment landscape. She noted that building on Tata Play’s longstanding association with the ETV network, the addition of ETV Win strengthens the platform’s content portfolio and expands entertainment choices for subscribers.
K. Bapineedu Choudary, managing director, ETV Win, said the brand has long been a familiar presence in Telugu households and remains focused on reaching audiences across evolving viewing platforms. He added that the Tata Play Binge partnership opens new avenues for viewers to explore Telugu entertainment through a unified streaming experience.
ETV Win now joins the other 30+ platforms available on Tata Play Binge.
