JioHotstar has onboarded 50 brand partners, including 11 sponsors, for the exclusive digital premiere of blockbuster action thriller Dhurandhar The Revenge, which streams on the platform on June 4.
The impressive sponsor lineup includes Fevicol, Samsung, Vimal, Sting, LG Water Purifier, Dulcoflex, HDFC SKY, AMFI, Reliance Digital, Swiggy Instamart, and Invisalign, reflecting the growing appeal of premium digital entertainment properties among advertisers.
To elevate the viewing experience, JioHotstar will premiere a special “Raw & Undekha” version of the film, accompanied by a 30-minute pre-show featuring cast interactions, behind-the-scenes moments, and exclusive stories from the film’s production journey.
Commenting on the scale of the event, Bhaskar Ramesh, Head – Entertainment Sales, Digital, JioStar, said the film has evolved into a cultural phenomenon, making it an ideal platform for brands looking to engage audiences at scale. He highlighted that the platform’s vast reach, combined with a premium content environment, creates meaningful opportunities for advertisers to connect with highly engaged viewers.
Several participating brands also emphasized the strategic value of the association. Fevicol noted that the partnership enables the brand to strengthen consumer connections through a major entertainment moment, while HDFC SKY highlighted the opportunity to engage digitally savvy audiences through contextual storytelling. Invisalign and Dulcoflex similarly pointed to the film’s wide appeal and audience engagement as key drivers behind their collaborations.
Directed by Aditya Dhar and produced by Jyoti Deshpande and Lokesh Dhar, Dhurandhar The Revenge has emerged as one of the year’s biggest box-office successes. With its digital premiere now attracting significant advertiser interest, the film is set to become one of the largest branded entertainment events on streaming this year.
