Integrated marketing communications firm The Mavericks and creative transformation company AVDS have entered into a strategic partnership aimed at offering clients a more comprehensive suite of services across communications, creative strategy, branding, and employer engagement.
The collaboration combines The Mavericks’ expertise in integrated communications and reputation management with AVDS’ strengths in creative brand strategy, design, and employer branding. Through the partnership, both organizations will broaden their service offerings while delivering more cohesive and end-to-end solutions for clients.
Founded in 2018, The Mavericks has built a reputation for helping brands and business leaders strengthen credibility, influence, and reputation through strategic communications. AVDS, established in 2003, has spent over two decades working with organizations to transform brands, workplaces, and employee experiences through creativity and human-centered design.
Together, the two firms aim to bridge the gap between brand storytelling and organizational culture, helping businesses create stronger connections with customers, employees, and stakeholders.
The partnership is built on a long-standing professional and personal relationship between the leadership teams. AVDS Founder Arun Verma and The Mavericks Founder and CEO Chetan Mahajan have shared a friendship spanning nearly five decades, while the two companies have collaborated on multiple client engagements over the past seven years.
Commenting on the alliance, Arun Verma said both organizations share a belief that meaningful work begins with people and relationships. Mahajan added that the partnership is rooted as much in shared values as complementary capabilities, with both firms committed to delivering deeper impact for clients.
The partnership is effective immediately. While both companies will continue to operate independently, they will jointly pursue opportunities where a combined offering can deliver greater strategic value and business outcomes.
