JioStar has roped in 15 brands across eight categories for its coverage of the West Indies Tour of India 2026, kicking off its six-month international cricket calendar with a heavyweight sponsor line-up.
Co-Presenting partners include Havells, OpenAI, Google Search, Berger Paints, Herbalife, PhonePe and Ultravolt, while Asian Paints, Tata Capital, Tata AIG, Britannia, TVS, Vimal Pan Masala, ExxonMobil and Airbnb have signed on as Associate partners – a mix spanning consumer durables, tech, FMCG, finance, auto and travel. The three ODIs and five T20Is will stream and broadcast across JioStar’s television and digital platforms.
Anup Govindan, Head of Sports Sales at JioStar, said the tour marks the start of sustained, uninterrupted international cricket on the platform at a critical time for advertisers, pointing to strong brand participation across categories as proof of live cricket’s continued ability to pull audiences together at scale while offering targeted, contextual engagement. He added that the series lets advertisers build consistency and compound impact rather than lean on a single marquee moment, positioning JioStar’s extended festive-season slate as a platform where scale, continuity and innovation combine to drive stronger outcomes for brands.
The West Indies series is just the opening leg of JioStar’s cricket pipeline – Sri Lanka, Zimbabwe and Australia tours follow over the next six months across all three formats.
Action gets underway on September 27 in Trivandrum with the three-match ODI series, followed by a five-match T20I series starting October 6.
