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Day: September 25, 2026

KreditBee Says Being Practical Isn’t The Opposite Of Ambition

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KreditBee has launched “Bee Practical,” a campaign spotlighting its lending products beyond personal loans. Ideated by Talented and produced by Mothership, the campaign rolls out across three films covering two-wheeler loans, business loans and loans against property, alongside the brand’s existing personal loans franchise. Link 1: https://youtu.be/VNNdMzXy0EM?si=zjIoWDSrZLvsMsOP Link 2: https://youtu.be/ds_I2jcU24U?si=r6BgYndGC7mYZNPK Link 3: https://youtu.be/NPfS1mO1Esg?si=rATzlIQvOwy_nybs The core … Read more

Pride of Cows Taps Athiya Shetty To Sell Stillness, Not Just Milk

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Pride of Cows, the dairy brand from Parag Milk Foods, has rolled out a new campaign, “Come Over to the Greener Side,” featuring actor and entrepreneur Athiya Shetty. Link: https://www.instagram.com/reel/Ddp8Q6YhJSp/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA== Rather than leaning on its usual farm-to-home messaging alone, the campaign uses the brand’s farm and single-origin proposition as a backdrop for a broader idea … Read more

Reliance Foundation’s Asian Games Campaign Puts The Spotlight On “First Opportunities”

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Reliance Foundation has launched its Asian Games 2026 campaign, titled ‘Taqdeer Badalna Bachchon Ka Khel Hai’, conceptualised by TBWA\Lintas, part of Omnicom Advertising India. Built around the belief that every child deserves a chance, the campaign argues that before the medals and podiums, every champion starts somewhere ordinary. The core idea: India has no shortage … Read more

NCLT Clears Sesa Care’s Merger With Dabur India

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The National Company Law Tribunal (NCLT), New Delhi Bench, has approved the merger of Ayurvedic hair care brand Sesa Care with Dabur India, following a hearing held on September 24, 2026. The merger, first announced in October 2024, will now proceed to completion of statutory filings and other formalities before taking effect. Once finalised, Sesa … Read more

Shreya Ghoshal Becomes The New Face Of Shaya By CaratLane

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Shaya by CaratLane, the silver jewellery brand from CaratLane, has named singer Shreya Ghoshal as its new Brand Ambassador, marking the brand’s eighth anniversary and the start of its next growth phase. The pairing links Shaya’s positioning around individuality and self-expression with Ghoshal’s genre- and language-spanning career, building on her longstanding personal association with silver … Read more

Varun Gupta, Jasmeet Singh Join Visage Lines In Key Leadership Roles

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Visage Lines Personal Care has strengthened its leadership team with two key appointments. Varun Gupta has been named Chief Marketing Officer at Bombay Shaving Company, where he will lead brand building and D2C growth across Bombay Shaving Company and Bombae. Jasmeet Singh joins as Senior Vice President – Ecommerce, leading digital commerce across Visage Lines’ … Read more

SEBI Proposes Single Ad Code, Opens Door For Celebrity Endorsements

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The Securities and Exchange Board of India (SEBI) has proposed a Common Advertisement Code (CAC) for regulated entities, aiming to replace the current patchwork of entity-specific advertisement frameworks with a single unified structure. The consultation paper was released on June 23, 2026. The proposed code would apply across stock brokers, depository participants, investment advisers, research … Read more