JioStar has roped in 15 brands across eight categories for its coverage of the West Indies Tour of India 2026, kicking off its six-month international cricket calendar with a heavyweight sponsor line-up. Co-Presenting partners include Havells, OpenAI, Google Search, Berger Paints, Herbalife, PhonePe and Ultravolt, while Asian Paints, Tata Capital, Tata AIG, Britannia, TVS, Vimal … Read more
Smytten has stepped into the Wipro Bengaluru Marathon 2026 as its official product experience partner, extending its sampling model from consumer touchpoints into a live, experiential setting. The marathon, set for September 27, is expected to draw around 35,000 runners, giving the platform a large, highly engaged audience already tuned into fitness and wellness. As … Read more
Stayfree has launched a new Daughter’s Day film under its #BetaStayfreeLeAana campaign, turning the spotlight on boys as a key part of making period conversations less awkward. Conceptualised by Team WPP, the film is part of the brand’s long-running ‘It’s Just a Period’ platform. The story opens mid-gully-cricket, when Rohan’s mother asks him to pick … Read more
Every institution has an origin story, but few begin with an 8-year-old picking up a phone. That’s exactly how HDFC Bank’s founding tale opens – a February 1994 call to a Citibank CEO’s home in Malaysia, placed by a man named Parekh, that would eventually reshape Indian banking. The roots go back further, to 1977, … Read more
Every institution has an origin story, but few begin with an 8-year-old picking up a phone. That’s exactly how HDFC Bank’s founding tale opens – a February 1994 call to a Citibank CEO’s home in Malaysia, placed by a man named Parekh, that would eventually reshape Indian banking. The roots go back further, to 1977, … Read more
Nykaa and Business Opportunities for L’Oréal Development (BOLD), L’Oréal’s corporate venture capital arm, have partnered to invest in emerging Indian beauty and personal care brands, according to a Business Standard report. The two companies will acquire minority stakes in select brands, with founders retaining full ownership and continuing to run their businesses independently. Beyond capital, … Read more
Social Panga is marking its 12th anniversary not with a highlight reel of successful campaigns, but with a tribute to the ideas that never made it. The agency has launched Neverletanideadie.com, a digital graveyard housing 12 rejected concepts from across its 12-year run, inviting brands and fellow agency folks to discover, reconsider, and potentially revive … Read more
Blissclub has launched ‘Off The Clock’, a campaign fronted by internet personality Shrawan Chhetri, marking the brand’s entry into menswear with its new BareButter collection – spanning hoodies, quarter-zips and shorts. Conceptualised in-house, the campaign centres on an ad film that steps away from the usual markers of masculinity – ambition, performance, hustle – to … Read more
JioStar’s Entertainment business has rolled out #HarGharMeinJashn, a festive playbook built on consumer data and spanning television, digital, and commerce-led advertising. The push is backed by the JioStar Festive Sentiment Survey 2026, which projects average festive transaction sizes climbing 46%, from ₹16,500 to ₹24,020. The data also shows 68% of shoppers start planning over a … Read more