Pride of Cows, the dairy brand from Parag Milk Foods, has rolled out a new campaign, “Come Over to the Greener Side,” featuring actor and entrepreneur Athiya Shetty.

Link: https://www.instagram.com/reel/Ddp8Q6YhJSp/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA==

Rather than leaning on its usual farm-to-home messaging alone, the campaign uses the brand’s farm and single-origin proposition as a backdrop for a broader idea – slowing down. The film treats the farm not just as the source of Pride of Cows’ products, but as a setting to explore stillness, connection and the rhythm of everyday routines.

Shetty anchors this narrative, with the brand using her personal association to link the farm setting to a more contemporary, considered way of living.

Akshali Shah, executive director at Parag Milk Foods, said the idea was to capture what it feels like to step away from daily noise and reconnect with something more natural. She called Shetty a natural fit for the film, pointing to her understated presence and a sense of individuality that felt aligned with the world the brand wanted to build. The intent, she added, was for the campaign to read less like a conventional celebrity endorsement and more like an invitation – to experience a slower pace, more space, and a closer tie to nature.

With this film, Pride of Cows extends its established farm-to-home and single-origin positioning into newer territory: nourishment, wellbeing and a more emotionally driven brand narrative built around nature.