The strategy blends heritage-driven storytelling with localised content and high-impact performance marketing.
Kickers, the iconic French lifestyle and footwear brand, has officially made its debut in the Indian market. To spearhead its digital presence, Kickers has partnered with Team Pumpkin as its integrated digital media agency, with the Kolkata team leading the mandate.
The collaboration kicked off with the design and launch of Kickers’ India-specific website, laying the groundwork for the brand’s digital ecosystem. Moving forward, the focus will shift toward building strong brand visibility among Gen Z and millennial audiences, combining Kickers’ rich European heritage with locally resonant, culture-forward contentand performance-driven campaigns.
Jinnah Rafiq, Chairman, Kothari Industrial Corporation, remarked:
“Our vision has always been to introduce iconic and meaningful global brands to India. Kickers is more than footwear-it’s an emblem of individuality and character. With a strong digital partner like Team Pumpkin, we’re confident the brand will deeply connect with India’s youth.”
Dr. N Mohan, Director and CEO of the Footwear Business at Kothari Footwears, added:
“Kickers’ launch isn’t just a business move-it’s a cultural entry. We’re excited to work with Team Pumpkin to create a digital presence that’s bold, creative, and true to the legacy of Kickers.”
Manish Ahlawat, Vice President – Kickers South Asia and Middle East, emphasized the brand’s creative ethos:
“Kickers has always stood for self-expression and originality. In a diverse and digital-savvy market like India, we’re committed to storytelling that resonates with the next generation. Team Pumpkin’s insight and strategic direction make them the right partner for this journey.”
Rashi Garodia, Business Head – Team Pumpkin, Kolkata, shared her enthusiasm:
“This is a fantastic opportunity to shape how a beloved global brand finds its voice in India. Our approach is rooted in authenticity-staying true to Kickers’ legacy while crafting content and campaigns that speak to Indian consumers in meaningful ways.”
