Cera Sanitaryware has signed actor Kriti Sanon as its brand ambassador, unveiling a fresh national campaign, ‘Your Moment of CERA’. Created by McCann India (Omnicom Advertising India) and directed by Arun Gopalan of Storyteller Films, the campaign reframes the bathroom as more than a functional space – positioning it as a personal retreat for rest, reflection and self-expression. The film follows Sanon stepping away from public scrutiny into quiet, private moments, using her own experience of visibility to underline the universal need for solitude.
The push is part of CERA’s broader ambition to establish itself as a lifestyle-first bathroom solutions brand spanning sanitaryware, faucets and wellness offerings.
Deepshikha Khaitan, vice chairperson and joint managing director at Cera Sanitaryware, called the launch a new chapter for the brand, noting that Sanon’s elegance and contemporary appeal align with CERA’s evolving identity as it expands its premium portfolio and retail presence nationwide.
Rahul Jain, president–marketing at Cera Sanitaryware, added that the campaign moves beyond product-led messaging to spotlight the emotions bathrooms quietly enable, backed by one of the brand’s largest integrated media pushes yet – spanning TV, OTT, digital, cinema, print, airports, outdoor and social.
McCann India’s executive creative directors Utsav Khare and Gourav Verma led the creative charge, describing it as a shift from catalogue-style bathroom advertising toward a deeper emotional narrative. Pranav Kapur, VP at McCann India, said the idea was built on the insight that people’s most authentic moments happen in private – turning an everyday ritual into a statement of individuality.
The campaign rolls out across television, OTT, digital, cinema, print, airports, outdoor and social media.
