Maybelline New York has officially welcomed Kiara Advani as its new brand ambassador for India, marking a significant step in the brand’s journey to celebrate self-expression and inclusive beauty.

“Makeup, for me, is a form of self-expression. It shifts with my mood, my mindset, and how I choose to show up. Becoming the face of Maybelline New York feels especially meaningful, as the brand supports people worldwide in their quest for self-exploration through the power of makeup,” said Kiara Advani. She added, “This partnership feels instinctive, and I’m excited to be part of a brand that encourages everyone to express themselves authentically and on their own terms.”

Maya El Aramouni, General Manager, Maybelline New York India, said, “As we welcome Kiara to the Maybelline family, we look forward to creating beauty that feels intuitive, inclusive, and aligned with the way our consumers see themselves today. Kiara represents the confident, expressive, and ever-curious Maybelline consumer in India.”

To mark this new association, Maybelline New York has introduced its latest innovation: the Maybelline Serum Lipstick. Headlined by Kiara in the bold matte shade ‘Wildcard,’ the launch reflects the brand’s shift toward personal, high-performance beauty. Infused with hyaluronic acid and a nourishing oil blend, the formula delivers 8-hour plumping hydration, combining intense color with deep care.

Available in 13 shades across satin and matte finishes, the collection is designed to flatter all Indian skin tones, reinforcing Maybelline New York’s commitment to inclusivity, innovation, and self-expression.