Mobavenue AI Tech Limited has introduced a refreshed brand identity alongside the launch of the Mobavenue Neural Engine, an AI-powered platform designed to simplify advertising planning, execution and performance analysis through a unified intelligence layer.
The rebranding reflects the company’s evolution from a Mumbai-based digital marketing startup into a publicly listed global AdTech company focused on AI-led consumer growth. Founded in 2017 by Tejas Rathod and Kunal Kothari, with Ishank Joshi later joining the leadership team, Mobavenue has grown into a technology-driven business serving over 150 brands across more than 10 markets with a workforce of 200+ employees.
At the heart of the launch is the Mobavenue Neural Engine, built to help marketers create, launch and optimise campaigns in under a minute. Powered by the company’s A³ framework-Awareness, Acquisition and Activation-the platform integrates campaign planning, execution, creative intelligence and conversational reporting into a single ecosystem.
The AI engine enables brands to generate marketing plans based on business objectives, automate campaign launches, create advertising assets, recommend media placements across channels such as OTT and Connected TV, and access campaign insights using natural language queries.
Commenting on the launch, Ishank Joshi, Founder, MD and CEO, said the new identity reflects the company’s long-term vision of building AI-powered advertising infrastructure that delivers measurable business outcomes. Tejas Rathod, Founder and CTO, added that the platform addresses fragmented marketing workflows by bringing every stage of campaign management under one intelligence layer.
As part of the rebrand, Mobavenue also showcased its new identity at Times Square in New York following its expansion into the US market. Founder, Chairman and COO Kunal Kothari said the milestone underscores the company’s ambition to build AI-driven advertising solutions for global markets.
With its new tagline, “connecting what’s next,” Mobavenue aims to accelerate the adoption of intelligent, data-driven marketing while strengthening its presence in the global AdTech landscape.
