In a strategic move that significantly expands its digital footprint in cricket’s biggest spectacle, My11Circle has announced a major partnership with JioStar as Co-Presenting Partner for the official digital streaming of Tata Indian Premier League (IPL) 2025. This digital alliance complements My11Circle’s existing role as the official associate partner of Tata IPL, now in the second year of its five-year commitment to cricket’s most lucrative tournament.
The partnership creates a powerful convergence of fantasy sports and live cricket streaming, potentially revolutionizing how millions of fans engage with the game in real-time.
“The passion for IPL in India is undeniable, and we are dedicated to providing users with an even more dynamic and immersive experience,” said Saroj Panigrahi, Chief Operating Officer of Games24x7, the parent company of My11Circle. “Partnering with JioStar as a co-presenting partner helps us blend seamlessly with the digital viewing experience, taking fan engagement to the next level. Together, we’re creating a platform that not only celebrates cricket but also brings fans closer to the action.”
The collaboration strategically positions My11Circle to connect with JioStar’s massive audience of cricket enthusiasts streaming Tata IPL digitally, enabling seamless integration between watching matches and participating in fantasy cricket contests in real-time—a convenience that could significantly enhance user engagement during the tournament.
