Myntra has launched its latest campaign, “Fashion As YOU Like It,” featuring Kiara Advani, positioning fashion as a form of personal expression rather than something dictated by trends or societal expectations. The campaign aims to empower women to embrace their individuality and make style choices that truly reflect who they are.
Conceptualised by Tilt Brand Solutions, the campaign unfolds through six films that capture relatable, everyday scenarios. These narratives highlight how women often face unsolicited opinions, trend pressure and digital commentary, while encouraging them to reclaim their style with confidence.
The films also feature appearances by Karan Johar and Orry, adding a playful and engaging layer to the storytelling. Through humour and wit, the campaign reinforces the idea that fashion should feel personal, fluid and free from rigid rules.
Alongside storytelling, the campaign showcases Myntra’s diverse fashion ecosystem. It highlights its wide portfolio of over 450 international brands, including labels like Forever New, Aldo and Mango, while also promoting emerging Indian D2C brands through its ‘Freshly Found’ section. With more than 2,700 D2C brands on the platform, Myntra positions itself as a discovery hub for both global and homegrown fashion.
The campaign also emphasises Myntra’s seamless shopping experience, including easy returns, encouraging users to experiment without hesitation.
Through “Fashion As YOU Like It,” Myntra reinforces a clear message – fashion is not about fitting in, but about standing out on your own terms, making every style choice unapologetically personal.
