The fashion e-commerce platform celebrates its event with humorous ads starring Bollywood personalities and digital influencers.
Key Highlights:
- What’s New? Myntra has released a new advertising campaign to promote its ‘Birthday Blast’ event, featuring celebrities Maheep Kapoor and Anu Malik.
- Why It Matters? The campaign aims to engage customers with entertaining content, highlighting the event’s special offers and return gifts.
- Who’s Involved? The ads star Maheep Kapoor, a well-known television personality, and Anu Malik, a veteran music composer, along with digital content creator Kusha Kapila, adding star appeal to the campaign.
Summary: Myntra, a leading fashion e-commerce platform, has launched a vibrant and engaging advertising campaign to promote its highly anticipated ‘Birthday Blast’ event, which commenced on March 1. The campaign strategically combines humor, nostalgia, and high-profile celebrity appearances to create buzz and enhance customer engagement.
The campaign includes two lighthearted ad films featuring Bollywood and digital entertainment personalities. In the first ad, Maheep Kapoor is seen hosting an extravagant birthday celebration. However, the guests become more intrigued by Myntra’s ‘Birthday Blast’ event, which offers an array of exciting return gifts, ultimately stealing the spotlight from Kapoor’s party. This humorous take aligns with Myntra’s playful brand tone, ensuring relatability and audience connection. Accompanying the ad is veteran music composer Anu Malik, who lends a quirky musical performance to further drive home the campaign’s festive appeal.
The second ad features digital sensation Kusha Kapila in a humorous “fashion refresh” segment. Here, she creatively revamps iconic Indian cinema characters with global fashion trends, demonstrating Myntra’s extensive product selection and fashion-forward offerings. The creative execution brings out a fusion of nostalgia and contemporary fashion, appealing to a wide range of Myntra’s diverse customer base.
With a mix of celebrities and influencers, the campaign capitalizes on humor and relatability to capture consumer attention. The creative storytelling positions Myntra not just as a shopping destination but as a brand that integrates seamlessly into pop culture and entertainment.
Customers are invited to participate in Myntra’s ‘Birthday Blast’ event to enjoy exclusive deals, exciting return gifts, and special surprises. Visit Myntra’s platform to explore the latest fashion collections, limited-time discounts, and interactive brand experiences.
