Parachute, one of India’s most trusted and iconic brands from Marico Limited, marked a historic global milestone this week with its dazzling debut at Times Square, New York. The moment symbolized a celebration of India’s heritage, purity, and timeless care – placing a homegrown brand at one of the world’s most recognized global stages.
As festive lights brightened the New York skyline, Parachute’s presence stood as a proud representation of Indian authenticity and trust, resonating deeply with the South Asian diaspora and global audiences alike. The event underscored the brand’s evolution from being India’s first branded coconut oil to becoming a symbol of purity and care recognized across continents.
Sharing his pride, Saugata Gupta, Managing Director & CEO, Marico Limited, wrote on LinkedIn, “Seeing Parachute shine at Times Square is truly a moment of pride – not just for Marico, but for every Indian who believes in the power of homegrown brands to go global. Parachute’s journey reflects the strength of trust, innovation, and purpose.” He added that the brand now has a presence in over 45 countries and sells more than a billion bottles annually worldwide, showcasing India’s growing influence in global markets.
With this milestone, Parachute reaffirmed its role as more than a household essential – it is now a global ambassador of Indian heritage, connecting generations and cultures through its enduring promise of purity that stands the test of time.
