Pidilite Industries Limited has released its Annual Report for FY2025-26, reimagining the traditional corporate document as a tribute to advertising veteran Piyush Pandey. The report chronicles the decades-long partnership between Pidilite and Pandey, whose creative vision helped transform Fevicol from an industrial adhesive into one of India’s most loved and culturally resonant brands.

Sandeep Tanwani, Chief Marketing Officer, Pidilite Industries, said Pandey helped shape the voice of the company’s brands and craft stories that became part of India’s cultural fabric, adding that the report honours a partnership that went beyond advertising to build lasting consumer trust and brand love. He said the aim was to celebrate the creativity and conviction behind household names like Fevicol, Fevikwik and Dr Fixit, even as the company reflects on another year of strong performance.

The report revisits several celebrated campaigns, including How to Fish the Fevikwik Way, Dum Laga Ke Haisha, The Egg that Hatched a Legend, The Journey that Fevicol Bus Took, The Will that Changed the Game for M-Seal, and The Fevikwik Kabadiwalli Fix. Its concluding chapter, End of an Era, pays tribute to Pandey’s extraordinary contribution to Indian advertising.

Pooja Tandon, Chief Design Officer, Pidilite Industries, said the company’s annual reports have always aimed to go beyond numbers, reflecting Pidilite’s values, culture and relationships. For this edition, she said the design draws on storytelling, weaving together archival material, campaign narratives, personal memories and interactive elements. She added that the keepsake edition was a collaborative effort involving Pidilite, its board, Ogilvy, Prasoon Pandey and others who shaped the journey.