In a move that blends sport with smart nutrition, Pluckk has partnered with the Maharashtra Pickleball Association as the Official Freshness Partner for the Pickleball Maharashtra Open 2026. The tournament is set to take place from May 1 to 3 at the Andheri Sports Complex.
As part of the collaboration, Pluckk will introduce an on-ground ‘Experience Zone’ designed to energize both players and spectators. The space will offer a range of fresh and functional products including tender coconut water, cold-pressed juices, and protein bars-positioning nutrition as an essential part of the sporting experience rather than an afterthought.
This partnership reflects a larger shift in sports culture, where performance is no longer just about training but also about recovery and clean eating. By tapping into pickleball’s rapidly growing community, Pluckk aims to reinforce its commitment to promoting healthier lifestyles through accessible, fresh food choices.
Pratik Gupta, CEO and co-founder of Pluckk, emphasized the synergy between active living and mindful nutrition, noting that the initiative allows the brand to demonstrate how clean, nourishing food can support both performance and recovery.
Echoing this sentiment, Rahool Kanal, president of the Maharashtra Pickleball Association, highlighted the importance of quality nutrition in athletic performance, adding that Pluckk’s philosophy aligns perfectly with the needs of modern athletes and fitness enthusiasts.
Together, the partnership serves up a compelling mix of sport, wellness, and experiential engagement.
