Practo Asks ‘Who Is a Doctor?’ in National Doctor’s Day CampaignEmotional short film highlights the human side of healthcare professionals
On the occasion of National Doctor’s Day, digital healthcare platform Practo launched a powerful campaign titled #WhoIsADoctor, aimed at broadening public understanding of the role doctors play beyond clinical practice.
Often seen merely as professionals who diagnose illnesses and write prescriptions, doctors are rarely acknowledged for the emotional strength, empathy, and personal care they provide. Practo’s campaign challenges this narrow view by asking a thought-provoking question: Who is a doctor?
At the heart of the campaign is a short film that brings together real-life accounts of patients who turned to doctors during moments of deep personal or family crises. The video offers an intimate and emotional portrayal of how doctors serve not just as medical experts, but also as pillars of support, comfort, and trust during life-altering moments.
The film was released on Practo’s social media platforms and shared with its network of over 5 lakh doctors across India, amplifying the message within the medical community and beyond.
Siddhartha Nihalani, Co-founder of Practo, shared,
“Having worked alongside doctors for over 17 years and serving more than 50 crore patients, we’ve seen firsthand the resilience and compassion doctors embody. This campaign is our tribute to the human side of healthcare – a reminder that behind every white coat is a heart that heals.”
The #WhoIsADoctor campaign stands as a tribute to the empathy, dedication, and humanity that define the medical profession – qualities that often go unseen, yet make all the difference.
