Rasna is tapping into nostalgia with its Summer 2026 campaign for Rasna Nutri+, bringing back the much-loved “Prankies” and reimagining childhood fun for a new generation. Fronted by Rakul Preet Singh, the campaign blends playful storytelling with a functional product proposition.
Built around the theme “Har Pack Mein Prank”, the campaign showcases a light-hearted prank war between Rakul and a group of children. From fake snakes to creepy bugs, the film recreates the mischief that once made Prankies iconic, while positioning Rasna as more than just a beverage-it becomes an experience.
At the centre is Rasna Nutri+, fortified with Vitamin C, Zinc, and Vitamin B12, and promoted with the tagline “Vitamin bhi, Masti bhi”. This dual positioning reflects a broader shift in consumer demand-where parents look for nutritional value, and kids seek fun and engagement.
The campaign also introduces a new “Rasna Boy,” seven-year-old Areez Khambatta, along with a new Rasna Girl, signalling a generational refresh while staying rooted in the brand’s legacy.
To deepen engagement, Rasna has gamified the product through collectible toys. Consumers can unlock a “Python Mega Pranky” by collecting smaller prank items from packs, while premium variants include glow-in-the-dark skeletons-turning every purchase into a playful discovery.
With this campaign, Rasna successfully bridges nostalgia and modern marketing, using collectibles, storytelling, and nutrition to create a summer campaign that resonates across age groups.
