The digital film highlights the protective love behind a father’s “No,” ending with a thoughtful “Yes.”
SBI General Insurance has launched a heartwarming Father’s Day video, capturing the timeless essence of a father’s guidance. The film uses humour and emotion to show how a father’s habitual “No” across generations is less about denial and more about care and responsibility.
The narrative transitions through different decades, each scene portraying how fathers have consistently said “No” to their children’s requests-from harmless adventures to impulsive decisions-always with their best interest at heart. The story culminates in the present day, where a modern father says “Yes” to health insurance for his children, symbolising a deeper understanding and proactive protection.
“With this digital film, we wanted to honour the quiet wisdom and love fathers show through everyday moments,” said Rathin Lahiri, Head – Marketing and CSR, SBI General Insurance. “Just as a father’s ‘No’ comes from a place of protection, our role as an insurer is to provide that same reassurance to families. We hope this message resonates and encourages people to think about securing their loved ones’ future.”
The campaign reflects SBI General’s commitment to family protection and emotional storytelling.
The film will be promoted across key digital platforms including YouTube, Instagram, Facebook, LinkedIn, and X, ensuring wide visibility and engagement leading up to Father’s Day.
