A significant power shift has taken place at one of India’s most innovative marketing powerhouses. Schbang, the independent Creative, Media, and Technology Transformation agency that has been disrupting the advertising landscape since 2015, has announced a pivotal leadership consolidation as co-founders Harshil and Sohil Karia acquire fellow co-founder Akshay Gurnani’s stake in the company.
This strategic buyout marks a new chapter for the agency that has rapidly evolved from ambitious startup to industry heavyweight in just nine years. The Karia brothers now stand united at the forefront of Schbang’s next expansion phase, with renewed focus on bringing Indian creativity and MarTech expertise to global markets.
Harshil Karia, who has steered the company since its inception, will continue as Founder with an intensified global vision. Meanwhile, Sohil Karia will leverage his technical expertise as Co-Founder and Chief of Digital Transformation to further strengthen the company’s technological capabilities.
The agency’s meteoric rise in India’s competitive marketing landscape is evidenced by its impressive client roster, which includes market leaders like Pidilite, Jio, Castrol, L’Oréal Group, and Tata Communications. Schbang has distinguished itself through a unique approach that seamlessly integrates creative firepower with data-driven strategy and cutting-edge technology solutions.
As the brothers take complete control of the company’s direction, the industry watches closely to see how this leadership consolidation will accelerate Schbang’s already ambitious global trajectory.
