Schwarzkopf Professional has unveiled Lived-In 2.0, the next chapter of its popular hair colour trend, through an exclusive four-city masterclass series – Drop, Look & Learn – led by Global Colour Ambassador Arjan Bevers across Mumbai, Delhi, Kolkata and Bengaluru.
The initiative builds on the original Lived-In trend’s debut in India last year at St. Regis, Mumbai, where Hair Muse Mira Kapoor showcased the look as showstopper. Lived-In 2.0 takes the concept further, introducing richer tones, elevated shine and seamlessly blended transitions designed for effortless, low-maintenance dimension. The collection features four signature looks – Sangria, Hazel and Cinnamon for women, and Truffle for men – each built around natural movement and wearable sophistication, powered by the IGORA portfolio.
The masterclasses offered hairdressers, salon professionals and educators an immersive, hands-on look at the complete Lived-In 2.0 methodology, from consultation and colour placement to cutting, layering and finishing.
Bevers, who brings over 25 years of experience, three Dutch Hairdresser of the Year titles and a place in the Coiffure Award Hall of Fame, said the trend reflects a shift toward softer, more personal luxury, with colour designed to enhance individual identity through seamless dimension and effortless grow-out.
Kartik Kaushik, Country Head – Henkel Consumer Brands, India and South Asia, said education remains central to the brand’s philosophy, and that bringing a globally celebrated artist to India underscores its commitment to equipping salon professionals with future-forward techniques they can translate directly behind the chair.
