Spinny has acquired the title sponsorship rights for India’s upcoming two-match T20I series against Ireland, with the fixtures set to be played as the Spinny Cup. The matches will take place on 26 and 28 June at Stormont in Belfast, with broadcast coverage on Sony Sports Network and streaming on Sony LIV.
The sponsorship builds on Spinny’s growing presence in cricket, which already includes its association with Sachin Tendulkar.
Paul O’Sullivan, Business Development Manager at Cricket Ireland, welcomed Spinny as the series’ title sponsor, noting that the partnership came together through Cricket Ireland’s ongoing collaboration with ITW, the Official Ground Rights Partner. He added that hosting the reigning ICC Men’s T20 World Cup champions India promises to be a major moment for Irish cricket, and expressed confidence that Spinny would both enjoy and contribute to the series’ success.
Bhairav Shanth, Co-founder of ITW Universe, said the company has long-standing relationships with both Cricket Ireland and Spinny, making the partnership a natural fit. He added that the goal is to deliver a series that drives strong visibility, engagement and memorable experiences for fans and partners alike.
Niraj Singh, Founder and CEO of Spinny, said trust, performance and consistency are core to the brand, values he sees mirrored in the sport of cricket. He called the series an opportunity to celebrate the game while deepening Spinny’s connection with audiences who value reliability, and wished both teams well ahead of the contest.
The series marks another step in Spinny’s expanding sports marketing push, following its earlier cricket-led brand association.
