Spotify has launched a new ad campaign designed to highlight the role of music in enhancing daily commutes. Titled “Toh aaj raaste mein kya suna?”, the campaign captures how everyday sounds-like traffic honks, ringtones, and snippets of conversation-can prompt people to turn to music during their travel time.
The campaign is tailored to regional audiences and is being rolled out in four Indian languages: Hindi, Tamil, Telugu, and Malayalam. It reflects Spotify’s ongoing strategy to resonate with India’s diverse and multilingual listener base.
With this initiative, Spotify aims to connect emotionally with users by presenting commuting not just as a routine but as an opportunity to discover or reconnect with music that elevates the mood and turns idle time into meaningful listening experiences.
Neha Ahuja, Director and Head of Marketing at Spotify India, said:
“Music has the unique power to elevate the everyday. With our latest campaign, we’re showcasing how Spotify transforms routine commutes into joyful escapes-turning travel time into meaningful listening moments that move people emotionally and mentally.”
This campaign builds on Spotify’s broader positioning as a personal companion through the day, reinforcing its relevance in everyday life across linguistic and cultural segments in India.
