SW Network, an independent integrated advertising agency, has
renewed its mandate for Nexus Select Citywalk, Delhi’s premier lifestyle and shopping
destination. This marks the fifth consecutive year of collaboration between the two organisations.
As part of the extended partnership, SW Network will continue to lead creative strategy, digital
communication, community building, and offline collateral design for the mall. The focus remains
on building deeper engagement with audiences, shaping cultural moments, and keeping the
brand top-of-mind in a dynamic retail environment.
From festive campaigns and city-wide experiences to daily communication and community-led
content, the work over the years has focused on relevance, consistency, and creativity with
intent.
Raghav Bagai, Co-founder, SW Network, said:
“Nexus Select Citywalk is not just a space, it is a feeling. Over the past few years, we have
worked closely to make sure that emotion translates into everything we do. This renewal is a
reflection of shared trust, clear thinking, and our ambition to keep raising the bar.”
Radhika Gogia, Centre Director, Nexus Select Citywalk added:
“We are happy to associate with SW Network for this year as well. We are confident of their
ability to adapt, create, and connect with our audience. We look forward to continuing this
journey together.”
The renewed mandate reflects SW Network’s commitment to long-term partnerships and its
strength in building brands through creativity, innovation, and collaboration.