Swiss Beauty has launched an innovative campaign titled “Har Bride Ka Beauty Stroke,” cleverly merging India’s two greatest celebrations—weddings and cricket—into one captivating narrative.
Strategically timed to coincide with both the Indian Premier League (IPL) and peak wedding season, the campaign features a bride’s preparation journey narrated with cricket-style commentary. Each makeup application—from eyeshadow blending to final setting spray—is described with the same intensity as a crucial IPL match moment.
This unique approach breaks away from traditional bridal beauty advertising, typically characterized by serene music and emotional storytelling. The campaign marks Swiss Beauty as the first makeup brand to advertise during live IPL matches on JioCinema.
“We wanted to shake up traditional beauty advertising by infusing it with the drama and energy that India associates with cricket,” said Vidushi Goyal, CMO of Swiss Beauty. “It’s fun, fresh, and full of personality—much like today’s modern Indian bride.”
The campaign is part of Swiss Beauty’s expanded wedding season strategy, featuring increased media investments and enhanced digital engagement targeting brides, bridesmaids, and wedding guests.
Rahul Tejwani, CEO of Green Chutney Films, noted: “By placing a bride’s big moment in the world of cricket, we created a fresh, inclusive crossover that speaks to everyone, not just women.”
The advertisement showcases Swiss Beauty’s flagship products, including their Eyeshadow Palette, Natural Makeup Fixer, Highlighting Primer, and Stay On Matte Liquid Lipstick—essential tools for every bride’s “beauty innings.”
