TRENDS embraced the spirit of Valentine’s Day with a tech-forward campaign that fused fashion, emotion and artificial intelligence. In collaboration with Bengaluru-based creative agency Phantom Ideas, the brand launched ‘Say It with A Song’-a digital activation designed to help consumers express love through AI-generated, personalized music tracks.
At the heart of the initiative is the ‘Tune With Trends’ microsite, an interactive platform where users can craft custom love songs by entering simple details such as their partner’s name, favourite colours and go-to fashion styles. Based on these inputs, the AI engine composes a unique, shareable track, offering a playful and modern alternative to traditional Valentine’s greetings.
The campaign reinforces TRENDS’ connection with young, digital-native audiences who seek personalised and tech-enabled experiences. By integrating AI as a creative collaborator rather than just a backend tool, the brand positions itself at the intersection of style, innovation and self-expression.
Robert Anthony, Founder and Chief Creative Officer at Phantom Ideas, noted that the idea aligns with the brand’s philosophy of “new times, new Trends.” The approach reflects how young India communicates and celebrates relationships today-through interactive, shareable and meaningful digital experiences.
Blending fashion with technology and emotion, the campaign transforms TRENDS into more than just a retail destination. This Valentine’s Day, the brand stepped in as both a style partner and a digital wingman, celebrating modern love in tune with the times.
