Country Delight has rolled out a new digital film starring Vijay Sethupathi, built around the theme of childhood nostalgia and how everyday family habits have shifted over time – particularly as children spend increasing hours on their phones.
Link: https://www.instagram.com/reel/DdTtczOPRvV/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA==
The film opens with a light, playful exchange between a father and daughter, sparked by a child’s drawing, a cow, and a funny detour into dinosaurs. The conversation eventually leads to something more familiar: the taste of milk, which pulls the father back to memories of his own childhood. That single taste becomes the film’s emotional turning point, surfacing a simple habit that may have quietly faded with age. Country Delight uses this everyday moment to explore how small, sensory experiences can reconnect people with a simpler, more grounded past.
The idea is anchored by the line ‘Pazhaya Pazhakkam. Puthiya Thodakkam’ (‘Old Habit, New Beginning’), which nudges consumers to revisit cherished routines that once came naturally, rather than treating them as things left behind with childhood.
The cast includes Vijay Sethupathi alongside Anandhi Ajay, Ardra Narayan, Arnav Vineeth, Vijayalakshmi and Karthik. The film is directed by Rajesh Ramaswamy, with a script by Balaji Ramesh and cinematography by Om Prakash. Hari Prasad Uday, Farooq Mohammed and George K Antony served as creative producers.
By blending family humour with childhood nostalgia, Country Delight gives a familiar, everyday product a fresh emotional context – built on the idea that growing up doesn’t have to mean growing away from the habits that once felt like home.
