Beauty and lifestyle retailer Nykaa has unveiled a star-studded campaign featuring actor Urvashi Rautela to celebrate its 13th anniversary. The campaign is built around the much-anticipated Nykaa Birthday Sale, spotlighting exclusive deals, limited-time offers, and exciting giveaways.
Set in the glitzy backdrop of a vanity van, the campaign film captures Rautela in her element—glamorous, confident, and unapologetically herself. Speaking directly to the camera while applying her makeup, she cheekily references her now-viral line about being “1 million percent natural,” seamlessly tying it into Nykaa’s beauty-first message and the birthday sale buzz.
Urvashi also teases early access to the sale, urging beauty lovers to shop fast and smart. The campaign is a nod to her signature bold persona and aligns with Nykaa’s commitment to self-expression and individuality.
The Nykaa Birthday Sale promises customers an engaging shopping experience packed with:
- Limited-time flash sales
- Surprise gifts on purchases
- Exclusive product launches
- Interactive games to win exciting prizes
Through this campaign, Nykaa not only marks 13 years of redefining beauty retail in India but also celebrates its loyal customer base by offering unmatched deals across categories.
With Urvashi Rautela bringing the glamour and the offers bringing the excitement, the campaign is a perfect blend of beauty, entertainment, and irresistible savings. Whether you’re a skincare fanatic or a makeup maven, the Nykaa 13th Birthday Sale is your cue to glow up and stock up.
