VerSe Innovation, the parent company of Dailyhunt and Josh, has launched SparkStation, an AI-powered content production platform aimed at studios, brands, agencies and creators. Unveiled at Film Expo 2026, the platform brings ideation, scripting, storyboarding, asset generation, editing, rendering, captioning, ad formats and distribution into a single workflow.
SparkStation runs on a model-agnostic AI layer that routes different creative tasks to different AI models. VerSe claims this can cut the cost of producing a 60-second brand film from Rs 10–25 lakh to just Rs 50,000–75,000, while shrinking production timelines from weeks to roughly 24 hours.
The platform is built for three user groups: filmmakers and production houses get tools spanning scripting, casting, location design, storyboarding, music, dialogue and rendering; brands, e-commerce companies and agencies get support for image, video, UGC and performance ad formats along with catalogue-scale creatives; and creators can access studio-grade output through a credits-based model.
SparkStation also emphasises continuity across productions – maintaining consistent faces, expressions, wardrobes, locations and props – and supports over 60 languages, with exports to Premiere, Final Cut and DaVinci Resolve.
VerSe co-founder and CEO Umang Bedi called SparkStation the company’s largest product bet yet, framing it as a way to expand what content becomes possible, not just cheaper. He noted the platform has already been used internally at scale for six months.
Rollout begins with beta access from August 29, general availability from October 1, and an enterprise API tier from November 1, backed by a $30 million infrastructure commitment.
