The Women’s Premier League (WPL) has rapidly evolved into one of the most attractive properties for Indian advertisers, signaling a clear shift from an empowerment-led narrative to a mainstream commercial sports ecosystem. In just four seasons, the league has earned strong brand confidence, driven by rising viewership, star player equity, and a diversified audience base.
Brand participation has grown sharply-from around 50 brands in the inaugural 2023 season to over 70 in 2026. Advertisers are also scaling their spends, with women’s cricket budgets reportedly increasing by 30–50%. The league’s official broadcaster, JioStar, has secured 15 sponsors this season alone, reinforcing WPL’s growing commercial credibility.
A notable change is the diversity of categories entering the WPL ecosystem. Beyond traditional cricket advertisers, sectors such as beauty and personal care, fashion, electronics, and health and wellness are now actively investing categories that historically had limited association with cricket. For many of these brands, WPL serves as a strategic, lower-risk entry point compared to the premium-priced IPL, while still delivering national visibility.
Player endorsements have also seen a significant boost, rising over 25% after India’s World Cup success. Icons like Smriti Mandhana and Harmanpreet Kaur are no longer seasonal faces but year-round brand assets with mature endorsement portfolios.
Team partnerships further reflect this momentum, with brands like Lotus Herbals, Kajaria Ceramics, Ambuja Cement, L’Oréal Professionnel Paris, JSW Paints, and Mia by Tanishq anchoring sponsorships across franchises.
With increasing multi-season commitments, targeted demographic reach, and strong alignment with progressive brand values, the WPL is no longer just a statement of support-it’s a smart, long-term marketing investment.
