Zydus Wellness has launched Complan Powerplay, a ready-to-drink nutritional milkshake for children aged 7 to 9, marking the brand’s first step into India’s on-the-go dairy beverages space.
The move places Complan inside the ₹1,700 crore milkshakes and flavoured milk category (Euromonitor, 2025), giving the brand a fresh consumption occasion beyond its traditional powder format. Powerplay comes in Chocolate and Vanilla variants, built for kids’ school runs, sports sessions and hobby classes.
Each 160 ml bottle packs 10g of milk protein, calcium and 30% of the daily Vitamin D2 requirement, along with prebiotics – all without added sugar, preservatives, artificial colours or flavours.
Tarun Arora, CEO & Whole Time Director, Zydus Wellness Ltd., said children’s routines have changed dramatically over the last decade, and nutrition needs to keep pace. He described the brand’s innovation approach as centered on spotting emerging consumer behaviour and building formats that slot naturally into daily life. Powerplay, he added, extends Complan’s nutrition legacy into a fast-growing adjacent category, letting the brand tap new occasions while staying rooted in science-backed claims.
The launch rides on the campaign ‘Har Passion Ko Do Poshan,’ running across Meta, YouTube, Snapchat and other digital platforms. Its TVC follows kids hopping between activities – the playground, a dance studio, a music class – tying the product to the everyday hustle of a child chasing multiple passions.
With this launch, Complan isn’t just competing on the shelf anymore – it’s chasing a slice of India’s booming RTD beverage habit.
