The Indian Premier League (IPL) 2025 has experienced a significant boost in television advertising, with volumes increasing by 12% compared to the previous season, according to a new report from TAM Sports. Analyzing the first 13 matches of IPL 18 (March 22 to April 1, 2025), researchers found that indexed ad volumes rose from 100 … Read more
Kwality Wall’s has launched its newest offering – Golden Spoon, an accessible range of in-home desserts designed to bring premium ice cream experiences to Indian households. The launch comes at a time when India’s dessert market is showing tremendous growth potential, yet the ice cream and frozen dessert category remains underserved. With increasing cold chain … Read more
With a promise to be bigger, bolder, and more electrifying than ever, Goafest 2025 will bring together the brightest creative minds in the advertising, marketing and media industry for an unforgettable showdown of music talent with Advertising Rocks Season 3. Open to solo and duet performers, Advertising Rocks shortlisted participants will have the opportunity to advance … Read more
NPCI had allocated Rs 93 crore budget (excluding taxes) for media strategy, planning, and buying through an RFP issued last year Madison World has won the media mandate for the National Payments Corporation of India (NPCI), Storyboard18 can confirm. NPCI, which operates as an umbrella organization for retail payments and settlement systems in India, was … Read more
YouTube is set to enhance its Shorts platform with advanced AI features in 2025, making the short-form video experience more intelligent and user-friendly. The popular video-sharing platform plans to introduce several AI-powered tools that will transform how creators produce content and how viewers interact with Shorts. These innovations aim to address current limitations while expanding … Read more
Honasa Consumer has announced that Chief Marketing Officer Anuja Mishra will be leaving the company, with her resignation taking effect on June 30, 2025. According to an exchange filing, Mishra played a key role in developing brands targeting millennial and Gen Z consumers during her time with the company. Before joining Honasa, Mishra built an … Read more
boAt co-founder Aman Gupta has supported Union Minister Piyush Goyal’s controversial remarks urging Indian startups to dream bigger and focus on advanced technologies rather than convenience services. At the recent Startup Mahakumbh event, Goyal criticized companies turning “unemployed youth into cheap labour so the rich can get meals without leaving home,” suggesting that “fancy ice … Read more
Amazon’s reported interest in acquiring TikTok goes far beyond entering the social media space—it represents a strategic move toward complete retail ecosystem dominance. By potentially adding TikTok to its portfolio, Amazon aims to capture the increasingly important social commerce market where content directly drives purchasing decisions. TikTok has revolutionized how younger consumers discover products, with … Read more
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