By a corner storefront in La Coruña, a coastal city in Spain’s northwestern region of Galicia, a revolution was quietly beginning. The year was 1975, and while the world was watching major global events, Amancio Ortega and his wife Rosalía Mera were hanging the first garments in a modest shop called Zara. A Seamstress’s Dream … Read more
Neha Sharma Katyal has joined The Trade Desk as GM – Business Development (Agency), as announced on LinkedIn. Previously Director of Agency Sales at Disney+ Hotstar (now JioStar), she brings extensive experience in digital marketing and media, having held key roles at Spotify, Twitter (now X), BBC Worldwide, and Network18. Katyal is known for driving … Read more
Ankur Seth has joined Mastercard as Director of Business Development, a move he announced on LinkedIn. Prior to this, he led partnerships at Revolut India, focusing on strategic alliances and distribution for its multi-currency card. With past roles at Udaan, Samsung, and Lendingkart, Seth brings rich experience in building impactful business collaborations.
Thomas Cook India has partnered with MoEngage to bolster its customer engagement strategies and drive growth in the competitive travel industry. This collaboration aims to bridge gaps in the brand’s previous engagement strategy and leverage advanced marketing technology tools to connect more meaningfully with customers throughout their buying journey. MoEngage will assist in boosting conversion rates … Read more
YesMadam, a leading at-home salon service, has launched a new campaign titled ‘GYM Kiya?’ featuring Guinness World Record holder and national athlete Vispy Kharadi. The campaign humorously addresses the common issue of post-workout soreness and promotes YesMadam’s male grooming services. In the campaign, Vispy Kharadi is depicted struggling with post-gym soreness, unable to tie his shoelaces. A … Read more
InCred has launched its new brand campaign, ‘Ask InCred,’ featuring cricketer Shreyas Iyer as the brand ambassador. The campaign aims to position InCred as a trusted source of financial knowledge, offering content that covers credit education, financial planning, investments, market trends, and economic insights. Additionally, the campaign introduces expert discussions on careers in finance, catering especially to … Read more
Amitava Bhattacharya has joined The Wall News as Chief Operating Officer, a move he announced on LinkedIn. Founder of ABandYOU, Bhattacharya brings rich experience across print, television, and digital newsrooms. Passionate about regional media, he aims to elevate The Wall’s reach among 90+ million Bengali speakers with a sharper product focus, bold content strategy, and … Read more
Dentsu India has appointed John Thangaraj as Chief Strategy Officer – Creative and Media. He joins from Havas India, where he held the same role. Announcing the move on LinkedIn, Thangaraj brings over two decades of experience across consumer research, marketing, advertising, and media, having worked with leading organisations like FCB Group India, Mindshare, MullenLowe … Read more
JioStar has launched JioStarverse, a data-driven influencer marketing platform designed to streamline brand collaborations and enhance campaign effectiveness. The platform features over 500 influencers spanning various genres, offering brands access to a diverse talent pool for targeted marketing initiatives. Ajit Varghese, Head of Revenue, Entertainment and International at JioStar, emphasized that the influencer marketing landscape has … Read more
Burson has been appointed as the agency of record for Ahmedabad’s bid to host the 2036 Olympic and Paralympic Games. The Gujarat Sports Infrastructure Development Company (GSID) selected Burson to lead strategic consulting for the development of the bid’s brand, competitive narrative, and media relations campaign. The appointment underscores Ahmedabad’s ambition to host the 2036 Games, … Read more
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