Adobe has partnered with entrepreneur and content creator Ankur Warikoo to launch a new campaign promoting Adobe Acrobat, showcasing the platform’s productivity and AI capabilities. Developed in collaboration with Dentsu Creative Isobar and produced by Tag Agency, the campaign features a series of short films and social media content aimed at demonstrating how Acrobat simplifies everyday document tasks. In the campaign’s lead film, Warikoo highlights the power of Acrobat’s new AI Assistant, which interacts with PDFs to instantly summarize long documents, pinpoint key action items, and convert complex legal text into simple takeaways. In one standout moment, 30-page contract is reduced to bullet-point insights in less than 20 seconds – underscoring Acrobat’s value in helping users and teams make quicker, smarter decisions. The collaboration also spotlights Acrobat’s editing capabilities. Warikoo is seen correcting a typo mid-presentation, rearranging paragraph structures, and swapping out images—all with ease, emphasizing that users can create polished, professional documents without requiring advanced design skills. Another film in the series focuses on security and compliance. Warikoo demonstrates how Acrobat enables password protection for financial reports, redacts sensitive information, and sets custom access permissions. The campaign also showcases Acrobat’s e-signature features, with Warikoo sending a proposal, monitoring its status in real time, and archiving the signed PDF—all from his mobile device. With this campaign, Adobe aims to position Acrobat as a comprehensive, intelligent tool for modern professionals, blending convenience, control, and collaboration in one powerful platform.
