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Quint Digital Signs Franchise Agreement with Time Out Group to Launch Time Out India

Quint Digital (QDL), a media-tech company, has signed a franchise agreement with Time Out Group, the global brand known for curating city-based experiences, to officially launch Time Out India. As part of this collaboration, QDL and Time Out Media will also explore launching Time Out Markets in India. These markets-already operating in cities like New York, Chicago, and Dubai-bring Time Out’s … Read more

CleverTap Launches ‘Promos’ – A Unified Rewards Management Platform

CleverTap has announced the launch of Promos, an all-in-one customer rewards management platform aimed at transforming how brands handle loyalty and incentive programs. Developed using technology from rehook.ai, Promos offers an API-first solution to manage coupons, loyalty points, cashback, vouchers, and gamified rewards in one centralized system. Traditionally, marketers rely on multiple disconnected systems for managing campaigns and rewards, … Read more

NEWME Launches 60-Minute Fashion Delivery Service in Bengaluru

Fashion-tech brand NEWME has introduced its rapid delivery service, NEWME Zip, in Bengaluru, promising to deliver fashion orders within 60 minutes. Following a successful pilot in Delhi-NCR, where delivery is fulfilled within 90 minutes, NEWME is now expanding its express service to meet rising demand in India’s tech capital. Through this launch, NEWME has made over 1,500 fashion styles available for quick delivery … Read more

PepsiCo Named Official Partner of Formula 1

Formula 1® and PepsiCo have announced a multi-year global partnership, making PepsiCo an Official Partner of Formula 1 until 2030. The collaboration brings together popular PepsiCo brands-Sting Energy, Gatorade, and Doritos-with one of the world’s most-watched sports. As part of the deal, Sting Energy becomes the official energy drink of Formula 1, targeting fans across high-growth markets like … Read more

Google Launches Smart Bidding Exploration to Boost Search Conversions

Google has introduced a new advertising feature called Smart Bidding Exploration, aimed at helping advertisers capture a broader range of search queries and improve overall campaign performance. This tool leverages Google’s AI to adjust ad bids in real-time, enabling marketers to go beyond traditional high-conversion keywords. For instance, instead of just bidding on terms like “home loan” or “mortgage,” … Read more

Swiggy Instamart Evolves into Instamart with New Brand Identity

Instamart, Swiggy’s quick commerce platform, has unveiled a refreshed identity, officially transitioning from Swiggy Instamart to simply Instamart. The rebrand includes a new visual identity and primary brand colour—blue, which the company says reflects reliability, speed, and trust. Despite the name change and new visual cues, the iconic Swiggy ‘S-Pin’ remains a part of the branding. According to the company, it serves as a subtle … Read more

FanCode Named Digital Streaming Partner for Intercontinental Legends Championship 2025

FanCode, the digital sports platform, has been announced as the official digital streaming partner for the Intercontinental Legends Championship (ILC) 2025. The tournament kicks off on May 27 at the Shaheed Vijay Singh Pathik Sports Complex, Greater Noida. The opening match will feature Indian Warriors vs African Lions at 7:30 PM. Starting May 28, fans can enjoy daily double-headers -the first match at 3:30 PM, beginning with Trans Titans … Read more

Nestlé Picks Up Minority Stake in Indian Pet Food Brand Drools

Nestlé S.A., the global food and beverage giant, has acquired a minority stake in Drools Pet Food, a leading Indian pet food brand. This marks Nestlé’s first direct investment in an Indian brand, underlining the company’s growing interest in India’s rapidly expanding pet care market. Drools, which recently attained unicorn status, will continue to operate with strategic and operational independencedespite the investment. … Read more

POCO India appoints Ken Sekhar as Head of Marketing

POCO India has appointed Ken Sekhar as its new Head of Marketing. With over 20 years of experience across advertising, brand building, digital marketing, e-commerce, and sales, Ken brings a wealth of expertise to the role. He previously served as SVP and Head of Marketing & Sales at Recoup Health, and has held key positions … Read more