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Day: July 4, 2025

PVR INOX Pictures Expands Creative Partnership with Chord for Digital Marketing Push

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PVR INOX Pictures has strengthened its collaboration with Chord, the creative agency under the 1702 Network, to sharpen its digital and social media strategy. The renewed partnership aims to go beyond traditional film promotion by building vibrant, community-driven digital experiences that engage cinema audiences across platforms. The focus will be on creating shareable content, fostering … Read more

Policybazaar Partners with Whilter.AI to Boost Customer Engagement and Retention

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Policybazaar, India’s leading online insurance marketplace, has joined hands with Whilter.AI to revamp its customer engagement and retention strategy. Leveraging Whilter.AI’s advanced AI-powered personalisation platform, the collaboration focused on re-engaging policyholders at risk of churn – achieving notable improvements in user interaction, conversion rates, and overall ROI. Policybazaar aimed to move away from traditional, one-size-fits-all … Read more

Myntra Unveils Glamstream: A Shoppable Content Platform Blending Style, Storytelling, and Commerce

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Myntra has introduced Glamstream, a content-driven, shoppable platform designed to merge entertainment, fashion discovery, and seamless shopping. The initiative aims to meet the evolving content consumption and commerce habits of Gen Z and millennial shoppers in India by bringing community, creativity, and commerce onto one integrated screen. In its launch phase, Glamstream features over 500 hours of … Read more

NODWIN Gaming Partners with Esports World Cup Foundation to Drive Media Rights and Marketing in South Asia

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NODWIN Gaming, a leading force in South Asia’s esports and gaming ecosystem, has joined hands with the Esports World Cup Foundation (EWCF) to manage media rights sales across South Asia, covering India, Bangladesh, Nepal, and neighbouring territories. As part of this strategic collaboration, NODWIN Gaming will serve as EWCF’s media rights and distribution partner in the region, ensuring the Esports World … Read more

Cheil India Rolls Out Interactive Print Campaign for Samsung Galaxy S25 Ultra

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Cheil India has launched an innovative print campaign for the Samsung Galaxy S25 Ultra, blending traditional media with cutting-edge AI technology. The campaign introduces a mixed-reality experience, allowing readers to scan, speak, and interact with the ad using voice commands, showcasing the smartphone’s advanced on-device AI features. Targeting a digitally savvy generation, the campaign integrates Galaxy AI capabilities, a powerful … Read more

Rajkummar Rao Turns Reporter in MR.DIY’s New Campaign Film

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MR.DIY, the home improvement and lifestyle retail chain, has announced actor Rajkummar Rao as its new brand ambassador. The collaboration launches with a vibrant campaign anchored by the tagline: “Milega Kya, Mat Pooch – MR.DIY Has SABKUCH.” Offering over 15,000 products across categories including home essentials, décor, stationery, fashion accessories, toys, and gadgets, MR.DIY is known for its “Always Low Prices” philosophy, … Read more

Lifebuoy’s New Ad Features Shah Rukh Khan Dancing to a Revamped Jingle

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Lifebuoy’s New Ad Features Shah Rukh Khan Dancing to a Revamped JingleBollywood icon adds charm to brand’s repositioning as it shifts focus from germ protection to skincare. Lifebuoy has unveiled a new campaign starring Shah Rukh Khan, who brings his signature dance moves to a reimagined version of the soap brand’s iconic jingle. The familiar tune … Read more

Glow & Lovely launches ‘The Glow Up Academy’ to empower India’s next wave of women digital creators

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Campaign by Ogilvy Mumbai spotlights powerful journeys of creators including Shehnaaz Gill, Jannat Zubair, and more. Glow & Lovely has unveiled a bold new initiative, ‘Apni Roshni Baahar La’ (Bring Out Your Inner Light), a nationwide movement aimed at empowering the next generation of women influencers in India. At the heart of this campaign is The Glow Up … Read more

Britannia & NIC Ice Creams Launch Bourbon Ice Cream for the Ultimate Chocolate

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Britannia Industries has teamed up with NIC Ice Creams to introduce a new treat for chocolate lovers-the NIC Bourbon Ice Cream. This limited-edition dessert combines NIC’s creamy chocolate ice cream with the signature chocolatey crunch of Britannia Bourbon biscuits, offering a fresh and indulgent way to enjoy a classic favorite. Building on decades of love for Britannia Bourbon, this … Read more

Google Expands Veo 3 Access via Gemini App in India

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Google has launched its AI video creation tool, Veo 3, globally, including in India, through the Gemini app. Initially unveiled at Google I/O, Veo 3 is now part of the Google AI Pro subscription and enables users to generate 8-second videos with synthesized speech, background music, and sound effects, offering a more immersive experience. The tool has already sparked viral creations-ranging from reimagined history … Read more

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