Day: July 24, 2025

Dabur Red Paste has expanded its #SwitchToFluorideFree campaign into a nationwide awareness initiative, encouraging Indian households to opt for fluoride-free oral care. Executed in partnership with creative and digital agency Mixed Route Juice, the campaign addresses rising concerns around excessive fluoride exposure. The initiative stems from growing global evidence linking high fluoride intake-especially in children-to … Read more

Policybazaar has launched a new ad campaign featuring comedian Kapil Sharma, aiming to promote smarter car insurance buying through policy comparisons. The campaign includes two humorous films that highlight how skipping comparisons can lead to overspending. In the films, Sharma delivers his signature comic take-joking about a Zebra buying a car and insurance without using … Read more

Red Label Natural Care has unveiled its new monsoon campaign, ‘Immunity Ki Chuski’, blending wellness, music, and cultural nostalgia to connect with audiences during the rainy season. Conceptualised by Mindshare in collaboration with Zee Brandworks, the campaign reimagines the popular Marathi children’s rhyme Ye Re Ye Re Pausa as a contemporary anthem. The updated track, produced by Zee and directed by Ranju … Read more

Eli Lilly and Company (India) has launched its first integrated awareness initiative, ‘We Know Now’, aimed at transforming public perception of obesity. The campaign encourages a science-based, empathetic approach-moving the conversation from blame to understanding. Positioning obesity as a chronic, biologically influenced disease, the campaign focuses on educating the public and healthcare professionals about the complex interplay of genetics, … Read more