Rapido has tapped into appraisal-season sentiment with a quirky campaign that transforms everyday ride data into personalised “appraisal letters” for users. Mirroring the tone of corporate performance reviews, the platform has been sending emails promoting riders to the title of “Chief Riding Officer.” The communication captures user activity between April 2025 and March 2026, turning … Read more
Zomato has introduced a new heat-relief initiative for its delivery partners, rolling out cooling vests across select cities as temperatures climb beyond 40°C. The pilot covers over 2,500 delivery partners across 14 cities. Designed using evaporative (PVA-based) cooling technology, the vests are built to provide relief for up to four hours. The company noted that … Read more
Klook India has launched its summer campaign featuring Farah Khan, focusing on how travellers are rethinking repeat holidays. Video Link: https://www.instagram.com/reel/DXs8-RhEljb/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Set in Singapore, the campaign follows Khan revisiting a familiar destination alongside her chef Dilip, who is experiencing the city for the first time. This contrast between familiarity and discovery drives the narrative, highlighting … Read more
Gajendra Jangid has stepped down as co-founder of Cars24, a move he had been considering for some time, as shared in an internal note to employees. During his tenure, he played a key role in brand building, business growth, and improving customer experience. His exit comes shortly after Himanshu Ratnoo also stepped down as CEO … Read more
Confiance Communications has been appointed as the strategic communications partner for Libertario Coffee India, as the brand looks to expand its footprint in India’s growing specialty coffee market. Rooted in Colombia, Libertario Coffee Co. & Roasters operates across the coffee value chain-from production and exporting to hospitality. The brand is also linked to La Palma … Read more
Fevicol has unveiled its latest television commercial, “Kursi Pe Nazar,” built on a simple yet powerful cultural insight-the symbolic weight of the “kursi” in Indian life. Video Link: https://www.instagram.com/reel/DXs2hjZjNeE/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised by Piyush Pandey, the film is being regarded as his final creative association with the brand. True to Fevicol’s storytelling legacy, the campaign draws from … Read more
Glitchez on Myntra FWD has rolled out a new campaign featuring CarryMinati, aiming to capture Gen Z attention through humour, style and cultural relevance. Built around the punchline “Drip so lethal, it feels illegal,” the campaign leans into the intersection of fashion, entertainment and internet culture. With India’s Gen Z population estimated at nearly 400 … Read more
Adobe has completed its acquisition of Semrush, strengthening its position in the evolving landscape of AI-led brand discovery and customer engagement. The move reflects a broader shift in how consumers interact with brands. As AI interfaces and intelligent agents increasingly guide search, evaluation and purchase decisions, discoverability has become a critical challenge for marketers. Adobe … Read more
Himalaya BabyCare has launched a new soothing baby powder designed specifically for newborns and babies with sensitive skin, expanding its portfolio in the specialised baby care segment. The product, introduced by Himalaya Wellness Company, is formulated with ingredients such as frankincense oil, wheat germ and yashad bhasma. According to the brand, the combination is intended … Read more
Broadway has entered Pune with a new store at KOPA Mall, backed by a culture-led campaign conceptualized by SoCheers. Video Link: https://www.instagram.com/reel/DWT1Z2JAY2l/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== Instead of a conventional retail launch, the campaign leaned heavily into the city’s cultural rhythm. At its centre was a striking street activation that transformed a zebra crossing into an interactive runway-inviting passersby … Read more
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