Glitchez on Myntra FWD has rolled out a new campaign featuring CarryMinati, aiming to capture Gen Z attention through humour, style and cultural relevance. Built around the punchline “Drip so lethal, it feels illegal,” the campaign leans into the intersection of fashion, entertainment and internet culture. With India’s Gen Z population estimated at nearly 400 … Read more
Adobe has completed its acquisition of Semrush, strengthening its position in the evolving landscape of AI-led brand discovery and customer engagement. The move reflects a broader shift in how consumers interact with brands. As AI interfaces and intelligent agents increasingly guide search, evaluation and purchase decisions, discoverability has become a critical challenge for marketers. Adobe … Read more
Himalaya BabyCare has launched a new soothing baby powder designed specifically for newborns and babies with sensitive skin, expanding its portfolio in the specialised baby care segment. The product, introduced by Himalaya Wellness Company, is formulated with ingredients such as frankincense oil, wheat germ and yashad bhasma. According to the brand, the combination is intended … Read more
Broadway has entered Pune with a new store at KOPA Mall, backed by a culture-led campaign conceptualized by SoCheers. Video Link: https://www.instagram.com/reel/DWT1Z2JAY2l/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== Instead of a conventional retail launch, the campaign leaned heavily into the city’s cultural rhythm. At its centre was a striking street activation that transformed a zebra crossing into an interactive runway-inviting passersby … Read more
Mirinda has introduced a new global platform titled “Smile Please,” alongside a refreshed visual identity aimed at strengthening its appeal among younger consumers. The update, developed by PepsiCo’s in-house design and innovation team, features brighter visuals, refreshed typography, and updated packaging elements. While the look has evolved, the brand continues to retain its signature vibrant … Read more
In a move that blends aviation with cricket fandom, Malaysia Airlines has unveiled a striking new aircraft livery in collaboration with Mumbai Indians-turning a long-haul jet into a flying celebration of one of cricket’s most iconic teams. The design, showcased on an Airbus A330-300, fuses Mumbai Indians’ signature blue-and-gold palette with the airline’s branding. It … Read more
All Rights Reserved @2025ViralVault
