The fairway just got a broadcast upgrade. Sony Pictures Networks India (SPNI) has partnered with LIV Golf to bring the 2026 LIV Golf League season to screens across South Asia-marking a significant push to grow the sport’s reach in the region. Under the deal, fans in countries including India, Pakistan, Bangladesh, and Sri Lanka can … Read more
In a market where protein is no longer just for bodybuilders, Wellbeing Nutrition is rewriting the narrative-one flavour at a time. Its latest digital campaign brings together actors Gaurav Gera and Mustafa Ahmed to spotlight a more relatable, everyday approach to protein consumption. Video Link: https://www.instagram.com/reel/DXbwaL5E6ED/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign plays out like a slice-of-life story rather … Read more
Affle has appointed Nikhil Kumar as Chief Growth and Marketing Officer for India & Emerging Markets. A five-year veteran of the company, he previously served as Chief Growth Officer at mediasmart, driving expansion across India and global markets. With nearly two decades of experience in adtech and brand building, his elevation aligns with Affle’s 10X … Read more
redBus is bringing a slice of Maharashtra’s everyday life to screens with its latest campaign, ‘Aai Shappath’, under the ongoing ‘Majhi Bus, Manjhe redBus’ platform. Timed with the summer travel rush, the campaign taps into how people actually travel-frequently, spontaneously, and often with a story to tell. Built around the popular Marathi phrase “Aai Shappath” … Read more
Animmoov has partnered with PubMatic to strengthen digital advertising capabilities across the Asia-Pacific region-where creativity is fast becoming the new performance driver. The collaboration blends Animmoov’s creative-tech stack with PubMatic’s premium supply across connected TV, OTT, mobile, and desktop. The goal? Help brands move beyond static ads and build immersive, high-impact campaigns that actually engage … Read more
Kwality Wall’s (India) Limited is stirring the pot-quite literally-with a new range of in-home ice cream tubs and party packs that put milk front and centre. Available in 500 ml and 700 ml packs, the lineup blends classic favourites with indulgent picks like Kesar Bhog and Hawaiian Sundae, aiming to elevate everyday dessert moments. But … Read more
When the heat kicks in, India’s shopping cart tells a very familiar story-and Instamart’s Summer Trends 2026 report captures it perfectly. At the top sits an unexpected hero: curd. From plain dahi to flavoured options, six of the top ten ordered items belong to the curd category, comfortably beating cold drinks and even ice cream. … Read more
Havells India has teamed up with WPP Media to launch Havells mYOUsic-a programme designed to spot, shape, and support emerging musicians across India. The idea is simple but powerful: find raw talent and give it the tools to thrive. From singers and lyricists to composers and music directors, the initiative brings together diverse creative voices … Read more
Kia India has teamed up with HYBE INDIA to launch a first-of-its-kind platform-one that blends mobility with music to discover India’s next global girl group. Think less “car launch,” more “culture launch.” At the heart of this collaboration is a nationwide audition tour spanning 10 Indian cities and extending to global diaspora hubs, alongside online … Read more
CaratLane has launched its latest Mother’s Day campaign featuring Yami Gautam Dhar, introducing a dual-gifting concept that blends emotional expression with personal indulgence. At the heart of the campaign is a simple shift in behaviour-encouraging consumers to buy a diamond not just for their mothers, but also for themselves. The films position gifting as both … Read more
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