Kia India has teamed up with HYBE INDIA to launch a first-of-its-kind platform-one that blends mobility with music to discover India’s next global girl group. Think less “car launch,” more “culture launch.”
At the heart of this collaboration is a nationwide audition tour spanning 10 Indian cities and extending to global diaspora hubs, alongside online entries open until July 31. Backed by HYBE’s globally proven artist-building model-the same force behind icons like BTS-the initiative aims to transform raw Indian talent into international stars.
But Kia isn’t just sponsoring-it’s storytelling on wheels. The spotlight falls on the 2026 Kia Syros, which hosts the ‘Kia Engagement Zone’-a creative in-car studio where participants can record and share performance videos instantly. It’s not just a car; it’s a stage, a camera, and a launchpad rolled into one.
The experience extends into immersive HYBE INDIA Pop-Up Parks across cities like Guwahati, Mumbai, Bengaluru, and New Delhi, turning auditions into vibrant cultural playgrounds. These hubs merge fandom, music, and technology, placing Kia at the intersection of youth aspiration and creative expression.
This partnership signals Kia India’s shift from being a mobility brand to a cultural enabler-one that connects with Gen Z not just through products, but through purpose. By investing in identity, creativity, and global ambition, Kia isn’t just moving people-it’s moving dreams onto the world stage.
