Sebamed has launched its #SpotThe5.5 campaign to celebrate ‘pH 5.5 Day’ on May 5, reinforcing awareness around the importance of maintaining the skin’s natural pH balance. Built around Sebamed’s long-standing scientific positioning, the campaign highlights pH 5.5 as the ideal benchmark for supporting the skin’s natural protective barrier, also known as the acid mantle. Since … Read more
Jasmeet Singh has taken on the role of Chief Business Officer for Holidays and Experiences at MakeMyTrip, as per his LinkedIn update, with the appointment effective from April. In his new role, he will oversee the company’s travel portfolio spanning Holidays, Visas, Tours and Attractions, Cruises, and Flamingo, strengthening its experiential travel offerings.
Goafest 2026 is bringing back Advertising Plays for its second edition, strengthening its focus on wellness, collaboration, and community building within India’s advertising and media ecosystem. Jointly organised by Advertising Agencies Association of India and The Advertising Club, the sports and wellness property is designed to offer delegates an energetic and engaging space beyond conference … Read more
popkorn has been appointed creative agency of record for The Coffee Bean & Tea Leaf India, following a competitive multi-agency pitch. The mandate comes through Ekaagra, which oversees the brand’s India operations. Under the partnership, popkorn will lead local creative strategy, campaign development, and integrated brand communication efforts aimed at strengthening CBTL’s relevance in India’s … Read more
Too Yumm! has entered the ready-to-cook breakfast segment with the launch of High Protein Super Oats, marking its latest move into the growing health-focused convenience food market. With this launch, the brand steps into a category traditionally dominated by sweet oat-based products by introducing savoury variants tailored to Indian taste preferences. The new offering aims … Read more
Indicus Paints has introduced Neotė, a luxury interior emulsion designed for the South Indian market, with a visual identity deeply rooted in Tamil cultural heritage. Crafted by PlusOne Design, the branding blends tradition with contemporary aesthetics to create a distinctive premium positioning. The identity system draws inspiration from Tamil Nadu’s artistic, architectural, and performative traditions, … Read more
Former England cricketer Kevin Pietersen has partnered with Google to launch a new cricket-focused YouTube series titled ‘The Switch’, marking a notable intersection of sports content and AI-driven storytelling. Hosted on Pietersen’s official YouTube channel, the series will release two episodes every week starting May 4. The show is designed to offer cricket fans a … Read more
Emami Limited has appointed Dhruv Aggarwal as Chief Growth Officer, where he will drive expansion across its emerging consumer portfolio, including brands like The Man Company, Brillare and Trunativ. A former Partner at Bain & Company, Aggarwal brings over 17 years of strategy and consulting experience and will now focus on scaling new-age brands and … Read more
Oteria has launched its latest brand film, ‘Skin in Every Light’, a campaign that highlights skincare as an effortless part of daily life rather than an occasional indulgence. The film follows the journey of a modern working woman as she navigates professional commitments, personal relationships, and moments of self-care. Set across familiar spaces including office … Read more
Kiran Mazumdar-Shaw has named Claire Mazumdar as her successor to lead Biocon, signalling a key leadership transition at the biotech firm. Claire, 37, currently serves as CEO of Bicara Therapeutics and brings experience in business development and corporate strategy, along with board roles at Relay Therapeutics and Noora Health.
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