Enormous has elevated Neha Singh as Branch Head, Mumbai, where she will lead business and operations for the region. A four-year veteran at the agency, Singh’s rise reflects Enormous’ rapid growth and expanding client portfolio. With over 15 years of experience across brand and business management, including stints at JWT and FCB Ulka, she is … Read more
Just weeks before the kickoff of the 2026 FIFA World Cup, broadcast rights negotiations in two of football’s biggest markets – India and China – remain unresolved, creating uncertainty for millions of fans. According to reports, a joint venture between Reliance Industries and The Walt Disney Company has offered nearly $20 million for India’s rights, … Read more
Prega News has teamed up with Yes Madam to launch ‘Pregmadam’, a Mother’s Day campaign designed to support expecting mothers with at-home wellness and grooming services. The initiative aims to address the everyday physical discomforts of pregnancy, including fatigue, nausea, mood shifts, and reduced mobility, which often make self-care difficult for many women. Through a … Read more
SKINN has expanded its premium fragrance portfolio with the launch of Amalfi Riviera, a new unisex Eau de Parfum under its popular Amalfi collection. The launch marks a significant milestone for the brand as it enters the growing gender-neutral fragrance category, catering to consumers seeking fresh, versatile scents suited for modern lifestyles. Originally introduced in … Read more
Samsonite India has elevated Meha Parekh to head of marketing and communications, expanding her role across Samsonite, American Tourister, and Kamiliant. A seven-year veteran at the company, she previously served as brand head for Samsonite and Kamiliant. Parekh brings diverse experience from roles at Kraft Heinz, Unilever, Eureka Forbes, and Lifestyle International, strengthening her leadership … Read more
Tata Group has awarded its consolidated IPL media mandate to Dentsu, marking a significant development in India’s sports marketing and media landscape. Industry sources indicate that the account is valued between ₹180 crore and ₹220 crore, making it one of the most prominent media wins linked to the Indian Premier League this year. The mandate … Read more
Creambell has awarded its integrated media and creative mandate to Dentsu, signalling a major strategic shift in the brand’s marketing approach. The account, estimated to be worth nearly ₹40 crore, was previously managed by WPP. Under the new partnership, media responsibilities will be handled by Carat India, while creative duties will be led by Dentsu … Read more
Pinterest delivered a strong start to 2026, reporting first-quarter revenue of $1.008 billion, an 18% year-on-year increase, as artificial intelligence-powered advertising tools continued to drive platform growth and strengthen advertiser confidence. Advertising remains the company’s primary revenue source, making the strong quarterly performance a clear sign of improving monetisation. On a constant currency basis, revenue … Read more
Colgate-Palmolive has introduced its new brand platform, “Every Colgate Smile Has a Story,” celebrating the trust Indian families have placed in the brand for nearly 90 years. Moving beyond traditional advertising, the campaign focuses on real consumer experiences that showcase Colgate’s emotional and practical role in everyday life. For decades, Colgate has been a constant … Read more
Amsterdam has become the world’s first capital city to ban public advertisements for meat and fossil fuel products, marking a major shift in how cities connect climate goals with advertising policy. Since May 1, ads promoting burgers, petrol-powered cars, and airline travel have been removed from billboards, tram shelters, and metro stations across the Dutch … Read more
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