Prega News has teamed up with Yes Madam to launch ‘Pregmadam’, a Mother’s Day campaign designed to support expecting mothers with at-home wellness and grooming services.

The initiative aims to address the everyday physical discomforts of pregnancy, including fatigue, nausea, mood shifts, and reduced mobility, which often make self-care difficult for many women. Through a dedicated campaign page, expecting mothers can access curated salon and spa services at discounted rates, bringing comfort and convenience directly to their homes.

At the heart of the campaign is a digital film that captures the emotional and physical realities of pregnancy, highlighting the need for thoughtful support during this life-changing phase. Amplified through influencer-led content and digital platforms, the campaign also encourages partners and family members to play a more active role in supporting mothers-to-be.

Speaking about the initiative, Joy Chatterjee said the campaign reflects Prega News’ commitment to supporting women through every stage of motherhood. He noted that Pregmadam moves beyond awareness-building to deliver practical, service-led care that helps mothers feel confident, comfortable, and cared for.

Aditya Arya highlighted that the campaign aligns with the company’s larger mission of supporting women through key life stages. He added that extending safe and convenient at-home services to expecting mothers is a natural step in that direction.

Conceptualised and executed by Kinnect, the campaign also emphasises emotional participation from partners.

With Pregmadam, Prega News strengthens its positioning as more than a pregnancy test brand, evolving into a care-led companion for mothers throughout their journey.