The Women’s T20 World Cup 2026 just got a serious digital upgrade. YouTube has joined hands with the International Cricket Council (ICC) to transform how fans consume the tournament – not just as a broadcast companion, but as the primary destination for cricket content. The partnership kicked off with the “ICC Captains’ Carnival” streamed live … Read more
It’s 3 AM. The diaper is missing, formula’s nearly gone, and the nearest open pharmacy is a twenty-minute drive with a sleeping baby in your arms. For millions of Indian parents, that scene isn’t hypothetical-it’s weekly reality. Amit Sah saw a gap the quick-commerce giants missed. In India, you can get biryani, phones, and yoga … Read more
What if a superpower could help create better products? ITC Mangaldeep explores this idea in its latest campaign, highlighting the remarkable sensory abilities of visually impaired fragrance experts who play a key role in shaping the brand’s products. Created by Ogilvy, the film revolves around Amit, a visually impaired child, and his friend Rohan during … Read more
Nature’s beauty often lies in the smallest details-intricate textures, repeating patterns, and organic forms that quietly shape the world around us. Inspired by these elements, Malabar Gold & Diamonds has launched Nuwa, a new natural diamond jewellery collection that blends nature-inspired design with contemporary luxury. Crafted in 18kt and 14kt gold, the collection features natural … Read more
Most brands sell products. A few sell solutions. But only a rare handful become part of everyday language. Fevicol is one of them. Long before it became India’s most recognizable adhesive brand, carpenters relied on cumbersome animal-fat-based glues that were messy, inefficient, and difficult to use. In 1959, brothers Balvant Parekh and Sushil Parekh changed … Read more
Food delivery platform Zomato has firmly distanced itself from a viral screenshot that allegedly showed a notification linked to the ongoing “₹370 biryani” controversy, clarifying that the message was fabricated and never originated from the company. As discussions around the controversy continued to dominate social media, Zomato stepped in with an official clarification on X, … Read more
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