Netflix is set to introduce short-form videos to its platform from early August, expanding its content offering beyond films and series, according to a report by Business Insider. The streaming platform has signed licensing deals with publishers including BuzzFeed Studios, Condé Nast, Hearst Magazines, Penske Media and People Inc. Under these agreements, subscribers will be … Read more
Jajabor Brand Consultancy (JBC), the PR, public affairs and brand consultancy firm, has been appointed to handle the PR mandate for FlixBus India, the Indian arm of Europe-based intercity mobility platform Flix. Under the mandate, JBC will lead FlixBus India’s public relations, media strategy, reputation management, executive visibility and brand narrative, supporting the company’s next … Read more
Tata Play Binge has onboarded Telugu streaming platform ETV Win to its content portfolio, giving subscribers access to its catalogue of Telugu movies, originals, television shows and live channels through a single subscription. The addition takes Tata Play Binge’s OTT portfolio to more than 30 national, international and regional streaming services. ETV Win brings a … Read more
TechnoSport has partnered with the Satara Hill Half Marathon as the event’s Powered By sponsor, covering the 2026, 2027 and 2028 editions. Organised by the Satara Runners Foundation (SRF), the marathon is among India’s recognised distance running events, with the 2026 edition marking its 15th year under the theme “Pace for Peace.” SRF is also … Read more
At the third edition of its India Business Summit in Mumbai, WhatsApp unveiled Meta Business Agent, an AI-powered tool built to help businesses manage customer interactions and operations around the clock. The tool can handle tasks such as answering queries, recommending products from catalogues, booking appointments, qualifying leads and supporting sales, with businesses retaining control … Read more
Reema Badiani has been promoted to Director, Marketing & Sponsorship at Condé Nast India. In her new role, she will continue driving culture-led marketing initiatives, strategic brand partnerships, and impactful experiences across the company’s iconic brands, building on her successful journey with GQ India, AD, Vogue, and Condé Nast Traveller.
Independent marketing agency Scribbld has added two new accounts to its roster, winning the social media and digital storytelling mandates for toy brand Playnxt and wellness brand Terrapy. Both accounts will be handled out of the agency’s Mumbai office. For Playnxt, Scribbld will take charge of social media strategy, content creation and digital storytelling as … Read more
Restaurant Brands Asia Limited (RBA), which operates Burger King in India and Burger King and Popeyes in Indonesia, has announced the successful completion of its acquisition by Inspira Global. The deal was executed through Inspira’s food and beverage platform, Lenexis Foodworks Private Limited, which has now taken control of the company. The transaction closed after … Read more
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