Meta has launched the Edits Film Festival, a 45-day creator initiative inviting users across India to transform ordinary, unpolished footage into short-form cinematic Reels using its standalone Edits video creation app. Running from August 25 to October 8, the festival requires creators to submit original Reels made using Edits, placing the app’s toolkit – filters, … Read more
Neha Talreja has been promoted to Associate Brand Director at Saatchi & Saatchi India, where she will lead brand strategy and creative operations for premium beverage brands, including McDowell’s. With experience across FCB Kinnect, Publicis Groupe and other agencies, she brings expertise in brand management, integrated marketing, digital campaigns and client servicing.
Ulka South has appointed Sai Karthik as Senior Vice President & Head of Strategy, where he will drive creative effectiveness and business growth across key regional accounts. With over 15 years of experience across agencies including Talented, 82.5 Communications, McCann, Dentsu, M&C Saatchi and JWT, Karthik brings expertise in brand strategy, creative effectiveness and new … Read more
Madison World has rolled out a wave of leadership appointments spanning its media, content, cinema, sponsorships and out-of-home businesses, as the group works to sharpen specialist capabilities across its portfolio. The new roster includes Abhishek Bhattacharya as vice president at Madison Media Ultra, Gazal Maheshwari as vice president at Madison Media Infinity, Nilkant Sastri as … Read more
Veeba has stepped into new territory with the launch of Veeba Heritage, marking its first entry into the chutney category. The debut range opens with two offerings, Chunky Mango Chutney and Tomato Date Chutney, each built around regional Indian flavour profiles and positioned as a ready-to-use companion for everyday meals rather than an occasional condiment. … Read more
Some lessons never leave the classroom behind – they follow us into every decision we make and every version of ourselves we become. Taneira, a Tata brand, builds its new Teacher’s Day film around exactly that idea, with “Drapes of Gratitude” honouring the teachers and mentors whose influence outlasts the syllabus. Link: https://www.instagram.com/reel/DcdByZ8RanM/?utm_source=ig_web_copy_link&igsi=MzRlODBiNWFlZA== The film … Read more
Wealth-tech platform Ionic Wealth has launched a campaign built around a simple insight: when money decisions get serious, even confident investors want someone to double-check their thinking. The campaign introduces Ionic Wealth AI (IWAI), an institutional-grade tool designed to give high-net-worth individuals personalised portfolio insights – positioned not as a replacement for advice, but as … Read more
Kketan Chopra has been promoted to Senior Vice President – WPP Commerce at WPP Media. He has been with the company for four years, most recently serving as Head – North, West & East Commerce Lead. Previously, he led ecommerce across North and East, working across marketplace, retail media and omnichannel commerce.
Kavita Mehra has been appointed Director, GCC Sales & Strategy – India at Dell Technologies, where she will focus on driving growth and identifying opportunities across India’s expanding GCC ecosystem. With expertise in sales, strategy and business development, she brings strong leadership experience to the role.
Tata Consultancy Services is acquiring MHP, Porsche’s IT and management consulting subsidiary, for €320 million (roughly $373.25 million), according to Reuters. The deal gives TCS a ready-made specialist in automotive technology consulting instead of forcing the company to build that expertise from the ground up, deepening its access to digital engineering, connected-vehicle work, and platform … Read more