Twelve days after Hindustan Unilever dragged Beco to the Delhi High Court, the eco-D2C challenger isn’t retreating – it’s doubling down. Beco’s co-founder Aditya Ruia broke the silence on LinkedIn, opening with a line on courage over fear, and framing the legal heat as proof the brand touched a nerve. The core provocation hasn’t changed: … Read more
Ashis Pratihari has joined Kia India as Head – Sales Strategy after a 14-year stint with Honda Cars India. At Honda, he led sales strategy, business planning, budgeting and compliance, along with experience across institutional and fleet sales and dealer profitability. He began his career at Force Motors in 2010.
Bengaluru-based direct-to-consumer insurer ACKO has rolled out a national campaign for ACKO Health Insurance, “For People Who Don’t Compromise,” built around the Hindi line “Unke liye jo compromise nahi karte.” The campaign is live across digital and social platforms, with a broader media push to follow. Rather than leaning on hospitalisation visuals or fear-based messaging, … Read more